A familiar face – Sarah Sherman – is returning to Sierra-at-Tahoe ski resort. Sierra-at-Tahoe announced this week that Sherman has been named as the resort’s Director of Marketing & Sales. She replaces departing Katie Hunter. Sierra is less than two hours from Sacramento, located off Highway 50, 12 miles west of South Lake Tahoe. The […]
Sierra-at-Tahoe
Sierra-at-Tahoe’s Rice new leader at Ski California
John Rice will soon depart as the leader of Sierra-at-Tahoe ski resort, taking on an even larger challenge as the new President and CEO of Ski California. The Ski California Board of Directors today announced the appointment of Rice to succeed Mike Reitzell. Rice, a ski industry veteran with 47 years of experience, has served […]
Sierra-at-Tahoe added to Ikon Pass
The Ikon Pass just got a lot more appealing to skiers and snowboarders who frequent Tahoe ski resorts. The 2024-25 Ikon Pass will now offer four California’s mountain destinations when Sierra-at-Tahoe joins Ikon Pass this winter. Overall, there are more than over 50 global Ikon Pass destinations, including California resorts – Palisades Tahoe, Mammoth Mountain, Sierra-at-Tahoe and June […]
Sierra-at-Tahoe, Sugar Bowl offering discounted skiing
Despite high daily ticket prices throughout much of the season at Lake Tahoe ski resorts, there are a few bargains out there as the 2023-24 season nears the final two months for most resorts. Sierra-at-Tahoe recently announced what it’s calling the “Fear of Missing Out (FOMO)” pass. For between $180 to $267, Sierra guests can […]
Sizeable snowstorm finally hits Tahoe ski resorts
A decent amount of snow finally fell overnight Tuesday at Tahoe ski resorts. And to sum up the slow start to the ski season – it’s about time! The powerful storm brought heavy snow to the higher elevations of the Sierra mountain range. It wasn’t a typical Lake Tahoe snow dump, but it’s one that […]
Sugar Bowl ski resort opening Friday
Sugar Bowl ski resort will open Friday (Dec. 1), kicking off the venerable resort’s 85th anniversary season. Rich in history and known for its high snow totals, Sugar Bowl is located off Interstate 80 at the Norden exit and is the closest Tahoe ski resort to Sacramento. Sugar Bowl will open with beginner and intermediate […]
Comeback season at Sierra-at-Tahoe
Considering all the snow they have received; it’s been a wonderful season for Tahoe ski resorts. A season of prosperity has blessed all Lake Tahoe area resorts, but none is more gratifying than what’s taken place at Sierra-at-Tahoe. The venerable resort off Highway 50 heading into South Lake Tahoe got back to normal following a […]
Fire-damaged Sierra-at-Tahoe reopening
Its status in doubt for much of the season, fire-damaged Sierra-at-Tahoe announced Friday it will open in April for two days. Severe damage from the Calder Fire, that struck in late August, has prevented the venerable ski resort from opening for the 2021-22 season. Located off Highway 50 near South Lake Tahoe, Sierra-at-Tahoe will open […]
Another Olympics for Tahoe’s Jamie Anderson
Although she’s competed all over the world, snowboarder Jamie Anderson’s happy place remains the modest ski resort of her youth – Sierra-at-Tahoe. Riding on a hand-me-down snowboard at the South Lake Tahoe ski resort off Highway 50 was the bomb when the 9-year-old Anderson first took up the sport in 2000. Sierra-at-Tahoe became her home […]
Fire delays Sierra-at-Tahoe opening to 2022
Due to damage caused by the Caldor Fire, Sierra-at-Tahoe ski resort has delayed the start of ski season until early 2022. The Caldor Fire burned along Highway 50 into the Lake Tahoe Basin during late August and early September. It damaged key infrastructure and created tree hazards at Sierra-at-Tahoe, according to the resort’s website. “While […]