The Alterra Mountain Company has purchased Snow Valley Mountain Resort, a Southern California location that’s beloved by skiers and snowboarders.
Alterra Mountain Company also owns Palisades Tahoe and many other large ski resorts in various states.
Snow Valley Mountain Resort will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening new terrain to skiers and riders who call one of the three mountains home. Snow Valley is located 11 miles from Big Bear Lake.
“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets,” said Jared Smith, President & CEO, Alterra Mountain Company. “As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.”
Accessible from Pasadena, Santa Monica, Los Angeles and San Diego, the new three-mountain experience will offer skiers and riders the ability to progress from beginner to intermediate to expert terrain. With a focus on the beginning of that progression, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service.
The addition of Snow Valley also means that skiers and riders will have access to Southern California’s only chairlift-serviced sledding area for enhanced snow play during the winter season.
“Snow Valley Mountain Resort has been a treasured destination since 1924 and together we will continue its incredible legacy,” said Kevin Somes, Vice President and General Manager of Snow Valley Mountain Resort. “By becoming a member of the Alterra Mountain Company family of destinations, Snow Valley will continue to deliver exceptional guest experiences to ski and snow enthusiasts in Southern California, and beyond.”
Alterra Mountain Company’s 16 mountain destinations are spread throughout six states and three Canadian provinces. They operate Steamboat and Winter Park in Colorado; and Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley Mountain Resort in California.
Other Alterra ski resorts include Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
Alterra Mountain Company introduced the Ikon Pass in winter 2018-2019, which today offers skiers and riders access to more than 50 mountain destinations throughout the Americas, Europe, Australia, New Zealand, and Japan.
The Ikon Pass and Big Bear Mountain Resort season passes will be accepted at Snow Valley starting Monday, Feb. 20, 2023.
For more information, please visit www.alterramtnco.com.
