Squaw Valley Alpine Meadows ski resort in Lake Tahoe will be under new leadership for the upcoming 2021-22 ski season.
Alterra Mountain Company recently announced that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley.
Bryne will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene.
“I am incredibly grateful that my path has led me to Squaw Valley Alpine Meadows as Tahoe and its people are very special,” Bryne said. “The opportunity to lead this iconic destination as we enter this transformational era is a great honor.”
Bryne has worked in the ski industry for more than 30 years and has held numerous positions across prominent mountains and brands. She joined SVAM in 2011 as the Managing Director of Snowsports Schools and Ski Teams, and was promoted to Vice President of Skier Services in 2017.
As Vice President, Bryne was responsible for overseeing the Guest Experience, Ski and Snowboard Teams, Ski and Snowboard Schools, Competition Services, Ticketing/Contact Center, non-ski activities and Mountain Hosts.
In addition to her role at the resort, Bryne serves on multiple Boards of Directors and is an advisor to PSIA on National and Divisional levels, and received PSIA/AASI’s National “Distinguished Service Award” in April 2020.
“In her time at Squaw Valley Alpine Meadows, Dee has repeatedly demonstrated her ability to lead by example during times of transition and challenge,” said Mark Brownlie, Chief Operating Officer – Mountains, Alterra Mountain Company. “A respected leader inside and outside of the resort, Dee’s approach has helped to build trust, transparency and collaboration between resort teams, as well as within the greater Squaw and North Lake Tahoe community.”
Bryne’s passion for the mountains goes beyond the snow. Every year she and her wife, Carol, tackle a long-distance trail, including the John Muir Trail throughout the Sierra Nevada range and the Wonderland Trail that circumnavigates Mount Rainier, with plans for Isle Royale on Lake Superior.
Alterra Mountain Company has a family of diverse winter playgrounds that spans six U.S. states and three Canadian provinces. The properties include Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
